Press or media releases are important ways of getting information widely distributed by the media. They follow a quite specific format, and this blog posts highlights a few of the most important features connected with starting a media release.
1. State the date and ensure the first sentence refers to it
In future / in the future
'In future' or 'in the future' --what a difference it makes to add the word 'the'! But what exactly is the difference? After all, we don't have this sort of alternative with the expression 'in the past'. There is no context in which we can sat 'in past' (without the definite article).
The difference between 'in future' and 'in the future' is a subtle one. A simple summary is as follows:
About this blog
This blog arises from keeping an eye on English in Hong Kong. I often use signs, notices and advertisements that I see as starting points to write about English issues that commonly challenge Hong Kong writers.