What's wrong with this name and slogan -- and why?

I spotted this sign the other day along Des Voeux Road West, announcing a new property development going up on the site. It looks like the developer asked a PR agency to develop a catchy name and slogan that would suggest a sense of classiness and prestige. Unfortunately, the PR agency's attempts have failed completely! But why?

Let's start with the answer to that question, and then explore it in a bit more detail:

• The core meanings of the three key words (bohemian, gentry, and artisan) are incompatible and contradictory
• It's almost impossible for the groups of people referred to by bohemian, gentry, and artisan to overlap
• As a result, native English speakers find the wording impossible and slightly silly

What do we mean by saying that the word bohemian, gentry, and artisan have meanings that are 'incompatible and contradictory'? In short, the core meanings of these words cancel each other out — they are what we call “oxymorons" in English. This happens even though all three words do indeed carry certain very high-value positive connotations in addition to their core objective meanings:--

1. Bohemian has  connotations of independence, free living, and not being bound by the conventions of society. 
2. Gentry has connotations of upper class refinement,  gracious living, wealth and social rank.
3. Artisans has connotations of craftsmanship, skilled expertise in making, and associations with personalised hand-crafted rather than mass-produced products.

However, we cannot divorce the *connotations* of the words from their *core meanings*. Each of these words refer to a class or type of person. And these three classes of people  are extremely incompatible in real life terms! A bohemian person is not bound by the conventions of society, but a member of the gentry is by definition the product of social conventions (i.e. the class system). This means that it is pretty much impossible for a person to be a member of the gentry and a bohemian at the same time. In the same way, a person who is an artisan is basically a worker, no matter how skilled. But if you are a member of the gentry, you don't work -- you don't need to. So it is also pretty much impossible for a person to be a member of the gentry and an artisan at the same time.

In summary, when we explore the core definitions of these words, we find that it is almost impossible for the groups of people being described by these three words to overlap. What this shows is that we cannot choose words merely for their connotations. The connotations must be firmly anchored to the underlying meanings of the words, otherwise we will produce expressions like this that English speakers find confusing and rather silly.

What kind of people is the developer expecting to live here? It sounds like it is aimed at people who do not, and cannot, exist!